Using images into a website has been done since the beginning of the internet. But to do it in an efficient way to help your site in its SERPs is tricky. These are some helpful tips that can be a part of your SEO to improve how you are seen by the search engine spiders.
The most commonly known tip is still very important, name the image correctly. Do not over do it but if the image is of a purple flower name it purple flower. If the image is of a place at a specific time use it in the name.
With millions of images on the internet, new and unique ones can at times be hard to find. With the advances in digital photography, any website owner can take their own pics and upload them to their site. If your site is about coffee, take a pic of your morning cup of coffee. Being different and unique is what makes visitors to your site have a more pleasant experience.
The size of your image, the quality of the image, and the speed at which your site will load affects the experience of the visitor. This is a balancing act that takes time to optimize. Take your time to get the best desired overall results.
The search engine spiders will be looking at your site. While it is true you may not wish all of the images to be seen by the search engine spiders, there will be some that you do. Make sure the images you wish to be seen are not blocked by your robot.txt file. They will require you to have two image folders on your site. One is for all the graphics that are present and should not be seen by the spiders. The other is of the topic-related images that you wish the spiders and the viewers to see.
Tagging your images with alt text has always been an important part of search engine optimization. Do not overuse or abuse this but always remember to have your keyword present in it. The tags are the only part that shows up to visitors when they opt not to allow showing the images.
A lot of web site owners are putting text in their images. Many of the search engines are improving their techniques to see this text, most of the time it is not detected. Eventually, this will change but presently it is a waste of time to have this as part of your SEO to get better rankings.
Most web sites have a standard site map for their HTML code along with videos and XML site maps. By introducing an image site map, your visitors can easily see what other pictures you have.
Having incoming links attached to your images can improve your traffic and the viewing experience of your visitors.
One thing that should not be forgotten when you are working on the SEO of your site is to visit Google webmasters console. There is an image enhancement search feature that will help you get the search engine results you are looking for.
Try these helpful tips when working on your SEO web design if images are a part of your web site. They can only improve your rankings amongst your competition.